These commerical blogs are basically for a specific niche market, aiming to fufill the readers knowledge of their interest with lots of articles relating to one theme. Alot of these blogs (mainly the Denton blogs) base their interest on 'hot celeb' goss; like that Hilton bird gettin her nipples out to boost her career... (if only it was that easy) Seriously its there on blogzine Gawker.
Most of the Denton blogs (thats Nick Denton) rely on their crap but heavenly addictive celeb 'news' to make some cash; Of course this then mirrors the joy of advertisements, the more hits Gawker (or any of the blogs get) the more ad companies will want to advertise = profit!
Other blogzines include 'DS Fanboy' which is dedicated totally to the DS console, not the games, the actual console (how much is there to know?) Jalopnik dedicates its blog to the love of cars, and then theres http://www.kk.org/cooltools/ which is a 'federated media site' which yes, does what it says on the tin...sells cool tools.
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